Publication date: April 1, 2024
Description:
In Game On, David Bockino, a former marketing and advertising manager at ESPN and current professor at Elon University, provides the first-ever comprehensive history of the sports media industry. From the radio broadcast of the Dempsey/Carpentier match in 1921 and the launch of Sports Illustrated in 1954 to the rise of talk radio in the 1980s and the explosion of the sports blogosphere in the mid-2000s, Game On details how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.
Woven throughout this story is an equally important tale about purpose, an exploration of why we read about, listen to, and watch sports in the first place. Because today, as the sports media market rapidly shifts and expands, we’re witnessing a seismic transformation that stands in stark contrast to the industry’s origins, a move toward the personalization of content, where broadcasters and content creators focus on the demands of individual consumers, often at the expense of the collective experience. If there was ever a time to take stock of what’s happened in the sports media industry over the last hundred years, that time is now, before online streaming and social media and gambling change the industry forever.
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